(Author’s Note: Sorry for the interruption between Parts I
&II but I thought Flossie had something worth saying for all of us.)
I have lived long enough to witness the media I love the
most --- newspapers --- teeter harrowingly on the brink of extinction ---- (It
could happen in my 26 years but I have an old soul.)
I have also lived long enough to see the career I knew I was
destined for --- journalism --- live out periods of high ethnics (post-Watergate)
and surrender to sensationalism (pick a medium, pick a story).
I have a lot of bones to pick with this profession, but at
60, the one that bothers me the most is this natural and perhaps necessary
evolution away from hard copy news to Internet rivers and streams of electronic
news, and the audience that loses out as a result.
When the country switched from analog to digital in 2008,
the
FCC
reported that less than 2.5% of American households were unready and did not
make that switch. Interestingly, The Nielsen Company reported that by October
of that year all but
.05%
of households had made the conversion and that those that hadn’t were most
likely to be African American, Hispanic, Asian, younger, lower income and those
less likely to have Internet access in their homes.
Yet, the same report shows that of that small percentage,
one-third was age 55+ (no doubt also low income, without access to the Internet
and of all cultures). A group of people who no doubt counted on their TV, along
with their newspaper, as company in the household during the day as well as an important
information source. Of approximately
116M households in
2008, that would mean somewhere around 5M households (some 5M+ citizens) lost
this important companion.
I couldn’t find any estimates on how many households may
still be without TV because they didn’t make the switch but I do worry that too
many of them are elderly and out there alone.
Closely following the analog/digital switch and the gap in
service it may have created, came the loss to too many newspapers.
I cannot help but remember my mother and aunt living alone,
without the freedom of a car and only so much yard work to be done. I remember the
talk radio station on all day to fill the void in an empty house. I also think
about my mother’s dinner schedule around “M*A*S*H” reruns and the news, and her
“stories” in the evening to pass the time.
The newspaper industry has struggled for decades to
cultivate young readers in hopes of turning them into dedicated adult
subscribers but electronic technology and the Internet got in the way.
Newspapers were very late coming to the realization that
they had to change to survive. They still struggle to figure out how to remain
a relevant and effective source of news with TV and radio long having held that
breaking news position and a mindless number of alternative news sites on the
Internet for newshounds to track.
Yet, their most loyal readers --- the seniors who grew up
knowing that the newspaper was a constant they could count on --- are the least
attended to by the industry today and the ones most likely to require this version. While seniors are certainly tech savvy, many are still not likely to spend their days following the electronic river of news, where the most coverage is today.
Granted, they have calculated that we aren’t
their long-term audience, yet at the same time, the industry has discounted us
completely.
HEY! we're still here. We’re the ones who still want ink on our hands when we
finish the newspaper for the day ---- every day. We're the ones who want all of the news "that's fit to stream." We'll trade you the Sudoku, advice columns and other syndicated stuff for pages full of the news of our city!
And we're happy to pay for it...It's not like you have to do it forEVER! (see two grafs above.) I'll even put "She still subscribed" on my tombstone. (Full disclosure: I can't really do that since I'm going to be freeze dried and my dust thrown in the wind --- I've take up too much room on this earth already.) But I would put that on my tombstone if I was getting one.
Flint, Michigan’s
Flint Journal is owned by
Booth Newspapers and became a part of
MLive.com
when the parent company decided to form the MLive Media Group in 2012 to handle
the advertising and news for all of its newspapers and websites.
From 30+ reporters to cover the MANY stories of this urban
community prior to MLive, the Flint Journal is down to eight-ish reporters
according to Managing Editor Bryn Mickle. And as Mickle explained to my
students last year, those reporters focus on the daily Internet stream of news,
not on the content for the newspaper, which publishes four times a week ---
Tuesday, Thursday, Friday, and Sunday.
Interestingly enough, since the MLive group is based in
Grand Rapids, Michigan --- two hours away from Flint and on the western side of
the state, the Flint Journal is edited, designed and printed in Grand Rapids.
(Pause to let this sink in.) People in Grand Rapids are making decisions, with
a bit of input from the Flint staff, about what the Flint Journal hard copy will
contain. Just as they are for the other community newspapers in the system:
The Bay City Times, The Grand Rapids Press, Jackson Citizen Patriot, Kalamazoo
Gazette, Muskegon Chronicle, The
Saginaw News and Advance Newspapers.
If
one subscribes to the paper long enough --- one year for me --- the template of
daily coverage is obvious and sacrifice of local news just as obvious. MLive
tends to drop in the biggest story among their coverage areas whether it has
relevance to the other communities or not.
A
weekly entertainment column covers the highlights of performers across the
state for that weekend, completely ignoring the amazing arts events that happen
nonstop in Flint. ---- FLINT IS AN ARTS TOWN! --- But how would a columnist not
in Flint know about Flint arts if he’s just surfing the web looking for events
calendars to help him fill his column?
Often,
from Friday to Sunday or Sunday to Tuesday, the same story is virtually
repeated rather than covering ---- “NEWs --- as in breaking news or new news in
case you don’t get that “news” means the latest not just the best we’ve got to
help us save money in the production process.
Instead
of spending money on sufficient reporters to cover the local news, two full
pages are given over to comic strips and Sudoku, more pages include three syndicated
advice columns in a row (thanks, I needed that) along with horoscopes and other
filler that has nothing to do with the community or the state --- just more paid
for syndicated feature stuff.
Whew
though! Plenty of pages are still dedicated to obituaries because most
subscribers are 55+ and our parents (my mother) trained us well to check to see
who we know who died. One service they’ve preserved for us ---- or actually the
one service that makes them money since those death notices are paid for by the
funeral home or family. Cha-ching.
It’s
not that I don’t want the latest information on the Flint Water Crisis but that’s
not the only story in town. And by the way, I’d much rather read about the
other stories in my town than fluff features about Grand Rapids, Jackson,
Kalamazoo, Muskegon or even Saginaw (my home town.)
I’m
troubled by any justification behind generically filling each community’s paper
with copy from other communities to save money. Whatever cash savings they are
enjoying, they plan is at the expense of their subscribers who still hope for
the the service that once was the community newspaper.
Will
I cancel my subscription? Are you kidding! Newspapers are my life. I want my
news in hard copy and I will always support my local paper ---- but that doesn’t
mean it isn’t worthy of some constructive criticism from time to time.
Do
you think it is still possible for publishers to think more about their
audience than their bottom line? I don’t.
